@inproceedings{hoebel.IntroducingZonesWebSite,
  author = {Natascha Hoebel and Naveed Mushtaq and Clemens Schefels and Karsten Tolle and Roberto V. Zicari},
  title  = {Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals},
  booktitle = {11th IEEE Conference on Commerce and Enterprise Computing (CEC 2009)},
  year   = {2009},
  isbn   = {978-0-7695-3755-9},
  pages  = {265-272},
  publisher = {IEEE Computer Society Press},
  address   = {Los Alamitos, USA},
}