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Monday, 22 September 2014
Gugubarra Project and User Profiles

The fundamental idea behind this research area is it to give tools to the owner of a Web portal, that allow him to perform the following tasks:gugubarra_logo

  • to analyze, to store and to predict the behavior and interest of (registered) visitors of a web site.
  • to group visitor with similar or comparable behavior and/or interest.
  • to offer the visitors personalised E-services based upon the assigned cluster

DBIS publications on the topic user profiles:

  • Building and Evaluating Non-Obvious User Profiles for Visitors of Web Sites.
    N. Mushtaq, K. Tolle, P. Werner and R. V. Zicari.
    IEEE Conference on E-Commerce Technology (CEC 04) July 6-9, 2004, San Diego, California, USA
    .pdf (265 KB) / BibTex
  • The Gugubarra Project: Building and Evaluating User Profiles for Visitors of Web Sites.
    N. Hoebel, S. Kaufmann, K. Tolle, R. V. Zicari.
    First IEEE Workshop on Hot Topics in Web Systems and Technologies (HotWeb 2006),
    November 13-14, 2006, Boston, Massachusetts, USA
    .pdf (415 KB) / BibTex
  • The Design of Gugubarra 2.0: A Tool for Building and Managing Profiles of Web Users.
    N. Hoebel, S. Kaufmann, K. Tolle, R. V. Zicari.
    IEEE/WIC/ACM, International Conference on Web Intelligence, 2006, Hong Kong
    .pdf (100 KB) Long Version: .pdf (196 KB) / BibTex
  • On Clustering Visitors of a Web Site by Behavior and Interests.
    N. Hoebel, R. V. Zicari.
    Proceedings of the 5th Atlantic Web Intelligence Conference - AWIC'2007, June 2007, Fontainebleau, France.
    Springer, Advances in Soft Computing, Volume 43/2007, Advances in Intelligent Web Mastering, p.160-167, ISBN: 978-3-540-72574-9
    .pdf (155 KB) / BibTex
  • Creating User Profiles of Web Visitors using Zones, Weights and Actions.
    N. Hoebel, R. V. Zicari.
    Proceedings of 5th IEEE Conference on Enterprise Computing, E-Commerce and E-Services (EEE 08), 21th-24th of July 2008, Washington D.C., USA.
    .pdf (326 KB) / BibTex
  • Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals.
    Natascha Hoebel, Naveed Mushtaq, Clemens Schefels, Karsten Tolle, Roberto V. Zicari.
    11th IEEE Conference on Commerce and Enterprise Computing (CEC’09), Vienna, Austria, July 20th-23th 2009.
    BibTex
  • Reputation, framing strategies and user`s choice of content on the Web: an Empirical Study.
    Ioanna Constantiou, Natascha Hoebel, Roberto V. Zicari.
    Journal of Concurrency and Computation: Practice and Experience, Volume 22, No. 7, pp. 872-889, May 2010,  Wiley
    Published online in Wiley InterScience DOI: 10.1002/cpe.1536
    The work is part of our cooperation with Copenhagen Business School.
  • CORD: A Hybrid Approach for Efficient Clustering of Ordinal Data using Fuzzy Logic and Self-Organizing Maps.
    Natascha Hoebel, Stanislav Kreuzer.
    Proceedings of the 6th International Conference on Web Information Systems and Technologies (WEBIST 2010), Valencia, Spain, 7th-11th of April 2010.
    ACM SIG WEB (Special Interest Group on Hypertext, Hypermedia and the Web) cooperating conferernce.
  • A Framework Analysis for Managing Explicit Feedback of Visitors of a Web Site.
    Clemens Schefels, Roberto V. Zicari.
    Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services (iiWAS2010), Paris, France, 8th-10th of November 2010.
    .pdf (282 KB) / BibTex
  • How Do Framing Strategies Influence the User's Choice of Content on the Web?
    Ioanna Constantiou, Natascha Hoebel, Roberto V. Zicari.
    Journal of Concurrency and Computation: Practice and Experience, Wiley 2011.
  • Trust and Privacy in the Web: Do Internet Users Feel Monitored on Websites?
    Natascha Hoebel, Darius Zumstein.
    presented at: ACM 3rd International Conference on Web Science (ACM WebSci 11), Koblenz, Germany, 14-17th of June 2011.
  • A Framework Analysis for Managing Explicit Feedback of Visitors of a Web Site.
    Clemens Schefels, Roberto V. Zicari.
    International Journal of Web Information Systems (IJWIS), Volume 8 - Issue 1, Emerald, 2011.
    BibTex
  • Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking
    Clemens Schefels, Sven Eschenberg, Christian Schöneberger.
    Proceedings of the 14th IEEE Conference on Commerce and Enterprise Computing (CEC 2012), Hangzhou, China, 9-11th of September 2012.
    BibTex
  • How to Find Important Users in a Web Community? Mining Similarity Graphs
    Clemens Schefels.
    Proceedings of the First International Conference on DATA ANALYTICS 2012 / NexTech 2012, Barcelona, Spain, 23-28th of September 2012.
    .pdf (open access) / BibTex
  • Computing User Importance in Web Communities by Mining Similarity Graphs
    Clemens Schefels.
    International Journal On Advances in Internet Technology, Volume 6 - Number 1 & 2, pp.79-89, International Academy, Research and Industry Association, 2013.
    .pdf (open access) / BibTex

 

  • DBIS presentations on the topic user profiles:
    • Talk at Google, HQ, Mountain View, California, August 1, 2007, and IBM Almaden Research, August 2007, Roberto V. Zicari:
      http://video.google.com
    • Talk at Google, European HQ, Zurich, Swiss, 18th of August, 2008, Roberto V. Zicari and Natascha Hoebel:
      .pdf (4.9 MB)
    • Talk at Uppsla University, Computer Science Department , October 7, 2010, Roberto V. Zicari:
      .pdf (2.5 MB)